<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Vintners&#039; Alliance &#187; Insights</title>
	<atom:link href="/category/insights/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.vintnersalliance.com</link>
	<description></description>
	<lastBuildDate>Wed, 14 Dec 2011 04:44:53 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>10% Lift in eCommerce Sales for Wineries Using Intent Conversion</title>
		<link>http://www.vintnersalliance.com/2011/12/10-lift-in-ecommerce-sales-for-wineries-using-intent-conversion/</link>
		<comments>http://www.vintnersalliance.com/2011/12/10-lift-in-ecommerce-sales-for-wineries-using-intent-conversion/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 18:20:51 +0000</pubDate>
		<dc:creator>Ahin</dc:creator>
				<category><![CDATA[Insights]]></category>

		<guid isPermaLink="false">http://www.vintnersalliance.com/?p=368</guid>
		<description><![CDATA[We&#8217;re proud to announce our November results for wineries using Intent Conversion. (drum roll) Our partner wineries received, on average, a 10% lift in eCommerce sales for November. With no risk. Or capital outlay. Oh, they also received 1.8 MILLION brand placements on sites like]]></description>
		<wfw:commentRss>http://www.vintnersalliance.com/2011/12/10-lift-in-ecommerce-sales-for-wineries-using-intent-conversion/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Intent Conversion- Creating Lift in eCommerce Sales</title>
		<link>http://www.vintnersalliance.com/2011/11/intent-conversion-creating-lift-in-ecommerce-sales/</link>
		<comments>http://www.vintnersalliance.com/2011/11/intent-conversion-creating-lift-in-ecommerce-sales/#comments</comments>
		<pubDate>Tue, 08 Nov 2011 03:08:33 +0000</pubDate>
		<dc:creator>Ahin</dc:creator>
				<category><![CDATA[Insights]]></category>

		<guid isPermaLink="false">http://www.vintnersalliance.com/?p=306</guid>
		<description><![CDATA[It&#8217;s been a busy couple weeks for Vintners&#8217; Alliance. The ABC announcement  was a big one. It changes the industry and opens the door for sophisticated third party marketers to expand the direct to consumer business of wineries. For Vintners&#8217; Alliance, it coincides with us announcing]]></description>
		<wfw:commentRss>http://www.vintnersalliance.com/2011/11/intent-conversion-creating-lift-in-ecommerce-sales/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cal ABC Advisory- Interpretation</title>
		<link>http://www.vintnersalliance.com/2011/11/interpretation-of-cal-abc-advisory/</link>
		<comments>http://www.vintnersalliance.com/2011/11/interpretation-of-cal-abc-advisory/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 17:17:27 +0000</pubDate>
		<dc:creator>Ahin</dc:creator>
				<category><![CDATA[Insights]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.vintnersalliance.com/?p=275</guid>
		<description><![CDATA[Here’s the caveat- I am not a lawyer, have no legal authority, and am not in any way trying to give advice.  I am sharing an interpretation of the Advisory. The California Department of Alcoholic Beverage Control (Cal ABC) has put forth a set of]]></description>
		<wfw:commentRss>http://www.vintnersalliance.com/2011/11/interpretation-of-cal-abc-advisory/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cal ABC Advisory- What It Means for The Wine Industry</title>
		<link>http://www.vintnersalliance.com/2011/11/cal-abc-advisory-what-it-means-for-the-wine-industry/</link>
		<comments>http://www.vintnersalliance.com/2011/11/cal-abc-advisory-what-it-means-for-the-wine-industry/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 17:17:12 +0000</pubDate>
		<dc:creator>Ahin</dc:creator>
				<category><![CDATA[Insights]]></category>

		<guid isPermaLink="false">http://www.vintnersalliance.com/?p=272</guid>
		<description><![CDATA[With today’s announcement from the California Alcoholic Beverage Commission,  change in wine regulation means massive changes for  the direct to consumer wine space… and I wanted to share my thoughts on what it actually means for wineries. The summary- A California winery is now able]]></description>
		<wfw:commentRss>http://www.vintnersalliance.com/2011/11/cal-abc-advisory-what-it-means-for-the-wine-industry/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Cal ABC Advisory- Hard Work Paying Off</title>
		<link>http://www.vintnersalliance.com/2011/11/cal-abc-advisory-hard-work-paying-off/</link>
		<comments>http://www.vintnersalliance.com/2011/11/cal-abc-advisory-hard-work-paying-off/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 17:16:37 +0000</pubDate>
		<dc:creator>Ahin</dc:creator>
				<category><![CDATA[Insights]]></category>

		<guid isPermaLink="false">http://www.vintnersalliance.com/?p=267</guid>
		<description><![CDATA[It may be positioned as ‘breaking news’, but today’s announcement from the California ABC is the result of YEARS of efforts from many players. First, we should all applaud, tip the collective cap, and generally be grateful for California Alcoholic Beverage Commision Director Jacob Appelsmith.]]></description>
		<wfw:commentRss>http://www.vintnersalliance.com/2011/11/cal-abc-advisory-hard-work-paying-off/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Funding Matters</title>
		<link>http://www.vintnersalliance.com/2011/09/what-our-funding-means-for-wineries/</link>
		<comments>http://www.vintnersalliance.com/2011/09/what-our-funding-means-for-wineries/#comments</comments>
		<pubDate>Wed, 07 Sep 2011 18:04:59 +0000</pubDate>
		<dc:creator>Ahin</dc:creator>
				<category><![CDATA[Insights]]></category>

		<guid isPermaLink="false">http://www.vintnersalliance.com/?p=239</guid>
		<description><![CDATA[Big day for us today, we announced our Series A funding- $1.3M! And we got some love from our favorite trade publications: Wine Industry Insight Wines and Vines Wine Business Daily Venture Beat  Business Wire I know that we&#8217;re excited&#8230; but that&#8217;s more of a]]></description>
		<wfw:commentRss>http://www.vintnersalliance.com/2011/09/what-our-funding-means-for-wineries/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What We Do</title>
		<link>http://www.vintnersalliance.com/2011/08/what-we-do/</link>
		<comments>http://www.vintnersalliance.com/2011/08/what-we-do/#comments</comments>
		<pubDate>Tue, 30 Aug 2011 00:29:18 +0000</pubDate>
		<dc:creator>Ahin</dc:creator>
				<category><![CDATA[Insights]]></category>
		<category><![CDATA[About Vintners' Alliance]]></category>

		<guid isPermaLink="false">http://www.vintnersalliance.com/?p=216</guid>
		<description><![CDATA[One of the biggest questions I get- what is it, exactly, that Vintners&#8217; Alliance does? We provide technology and tools that uniquely enable wineries to sustainably expand their direct sales. How it all started In the Spring of &#8217;09, a winery approached Pat with a]]></description>
		<wfw:commentRss>http://www.vintnersalliance.com/2011/08/what-we-do/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Introductions</title>
		<link>http://www.vintnersalliance.com/2011/08/introductions/</link>
		<comments>http://www.vintnersalliance.com/2011/08/introductions/#comments</comments>
		<pubDate>Sun, 28 Aug 2011 07:51:41 +0000</pubDate>
		<dc:creator>Ahin</dc:creator>
				<category><![CDATA[Insights]]></category>
		<category><![CDATA[Ahin Thomas]]></category>
		<category><![CDATA[Introductions]]></category>
		<category><![CDATA[Wine Technology]]></category>

		<guid isPermaLink="false">http://www.vintnersalliance.com/?p=196</guid>
		<description><![CDATA[Hello. Seemed like as good a way as any to introduce myself. This section of our website will be &#8216;reserved&#8217; for marketing insights and wine industry commentary, primarily from me. I&#8217;ll try to keep the &#8216;noise&#8217; to a minimum- that is, I&#8217;ll be posting when I have]]></description>
		<wfw:commentRss>http://www.vintnersalliance.com/2011/08/introductions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
