Turn online interest into action, prospects into buyers

 

The Problem:

95% of your site visitors leave without purchasing… why?

• They get distracted during the purchase process
• They want to go ‘shop around’
• They are just browsing

When the customer is ready to buy, are you where they are?

 

If the customer Googles ‘buy wine X’, what comes up: You or a retailer claiming to sell your product? Or, worse, do retailers come up that don’t even sell your product?

 

The Solution:

Vintners’ Alliance does the work:

• We create the advertising (you approve)
• We secure the advertising placements
• You gain brand exposure and tasting room sales at NO charge
• You capture the incremental, previously untapped business!

Escape ‘closed’ systems and create and automate the reports needed to understand and measure your direct sales

 

The Problem:

Most wineries do not have a full data based understanding of customers.  Data resides in multiple systems making analysis painstaking and manual.

Today, wineries are generally forced to manually extract data from multiple systems. Asking questions and drilling down into variance becomes a time consuming process that can take days … and distract staff from their other responsibilities.

 

The Solution:

Designed by direct to consumer experts, the Vintners’ Alliance Monthly Marketing Report (MMR) brings you automated, excel based reporting designed to help you understand the performance of your direct to consumer business.

Our MMR unifies data from your:

• Point of Sale system
• eCommerce Order Management System
• Email Service Provider
• Google Analytics

 

The Benefits:

• Save time and money in analyzing the performance of your marketing efforts
• Create heightened understanding of key metrics and what drives them

Leverage VA proprietary algorithms and systems to create actionable insights for your marketing efforts

 

The Problem:

Customers have different preferences and purchasing patterns.  Most wineries do not have the tools or expertise to determine what those preferences are and which ones are actionable. A few examples of common challenges faced by our partners:

• What is optimal frequency of customer communication?
• Who are the best customers?
• When is a wine club member in danger of leaving?

 

The Solution:

Through our Purchase Analysis services, we leverage expertise drawn from decades of success in the direct to consumer industry.

We provide data based understanding of customer behavior, leading to actionable insights.

 

The Benefits:

• Targeted communication – how should you promote the release of a white wine to red wine drinkers
• Maximize loyalty – relevant communication builds longer term relationships with your customers
• Sell more wine -  Have the right product in front of the customer at the right time

Acquire new CUSTOMERS — those that are most likely to grow into repeat, loyal buyers

 

The Problem:

Finding wine buyers is a costly proposition — most wineries don’t want ‘flash’ (in the pan) transactions, but are looking to build relationships with individuals that understand the value of buying directly from wineries.

 

The Solution:

The Collaborative Database enables wineries to scale the time honored practice of referrals. In your tasting room, you often recommend other wineries to visit — but only those brands that you know are a good fit for the customer.

Vintners’ Alliance Collaborative Database solution enables wineries to collaborate on an equal basis. Data is not ‘traded’ and all marketing occurs on a strict permission basis.

 

The Benefits:

• Acquire new CUSTOMERS
• Become a resource to your customers- provide them with unique and targeted opportunities