We’re proud to announce our November results for wineries using Intent Conversion. (drum roll) Our partner wineries received, on average, a 10% lift in eCommerce sales for November. With no risk. Or capital outlay. Oh, they also received 1.8 MILLION brand placements on sites like
It’s been a busy couple weeks for Vintners’ Alliance. The ABC announcement was a big one. It changes the industry and opens the door for sophisticated third party marketers to expand the direct to consumer business of wineries. For Vintners’ Alliance, it coincides with us announcing
Here’s the caveat- I am not a lawyer, have no legal authority, and am not in any way trying to give advice. I am sharing an interpretation of the Advisory. The California Department of Alcoholic Beverage Control (Cal ABC) has put forth a set of
With today’s announcement from the California Alcoholic Beverage Commission, change in wine regulation means massive changes for the direct to consumer wine space… and I wanted to share my thoughts on what it actually means for wineries. The summary- A California winery is now able
It may be positioned as ‘breaking news’, but today’s announcement from the California ABC is the result of YEARS of efforts from many players. First, we should all applaud, tip the collective cap, and generally be grateful for California Alcoholic Beverage Commision Director Jacob Appelsmith.
Big day for us today, we announced our Series A funding- $1.3M! And we got some love from our favorite trade publications: Wine Industry Insight Wines and Vines Wine Business Daily Venture Beat Business Wire I know that we’re excited… but that’s more of a
One of the biggest questions I get- what is it, exactly, that Vintners’ Alliance does? We provide technology and tools that uniquely enable wineries to sustainably expand their direct sales. How it all started In the Spring of ’09, a winery approached Pat with a
Hello. Seemed like as good a way as any to introduce myself. This section of our website will be ‘reserved’ for marketing insights and wine industry commentary, primarily from me. I’ll try to keep the ‘noise’ to a minimum- that is, I’ll be posting when I have