Introductions
Hello.
Seemed like as good a way as any to introduce myself. This section of our website will be ‘reserved’ for marketing insights and wine industry commentary, primarily from me.
I’ll try to keep the ‘noise’ to a minimum- that is, I’ll be posting when I have something of merit to share with you. Insights… not ramblings.
Over the next few weeks, I’ll try to cover a few topics: Interesting and innovative things that we’re doing for the wine industry (the Intent Conversion product represents a substantial step forward for a winery’s ability to get it’s brand in front of key buyers); what I believe wineries ought to be thinking about (key DTC metrics, the impact of flash retailers on brands); and any other suggested topics.
I consider it a great privilege to be able to focus on technology and DTC with some truly innovative winery partners- my hope is to share some best practices with you that are actionable and to have a little fun while doing it.
Cheers!
Ahin