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10% Lift in eCommerce Sales for Wineries Using Intent Conversion

We’re proud to announce our November results for wineries using Intent Conversion. (drum roll) Our partner wineries received, on average, a 10% lift in eCommerce sales for November. With no risk. Or capital outlay. Oh, they also received 1.8 MILLION brand placements on sites like

Posted in Insights by / December 6th, 2011 / No Comments » Read More

Intent Conversion- Creating Lift in eCommerce Sales

It’s been a busy couple weeks for Vintners’ Alliance. The ABC announcement  was a big one. It changes the industry and opens the door for sophisticated third party marketers to expand the direct to consumer business of wineries. For Vintners’ Alliance, it coincides with us announcing

Posted in Insights by / November 7th, 2011 / No Comments » Read More

14% Increase in Oct eComm sales for Winery Members of Vintners’ Alliance

“Intent Conversion”: Risk free way for wineries  to capture lost sales SAN FRANCISCO — November 10, 2011 — Vintners’ Alliance, a marketing technology and database provider for super premium wineries, announced that wineries utilizing its Intent Conversion service received, on average, a 14% increase in

Posted in News by / November 7th, 2011 / 2 Comments » Read More

Cal ABC Advisory- Nov 1 2011 (DRAFT)

The following represents the draft of the Industry Advisory I have been given today. For the ‘final’ please wait for the official release from the Cal ABC INDUSTRY ADVISORY  Third Party Providers   In June 2009, the Department issued an Industry Advisory entitled “Unlicensed Third

Posted in News by / November 1st, 2011 / No Comments » Read More

Cal ABC Advisory- Interpretation

Here’s the caveat- I am not a lawyer, have no legal authority, and am not in any way trying to give advice.  I am sharing an interpretation of the Advisory. The California Department of Alcoholic Beverage Control (Cal ABC) has put forth a set of

Posted in Insights, News by / November 1st, 2011 / No Comments » Read More

Cal ABC Advisory- What It Means for The Wine Industry

With today’s announcement from the California Alcoholic Beverage Commission,  change in wine regulation means massive changes for  the direct to consumer wine space… and I wanted to share my thoughts on what it actually means for wineries. The summary- A California winery is now able

Posted in Insights by / November 1st, 2011 / 1 Comment » Read More

Cal ABC Advisory- Hard Work Paying Off

It may be positioned as ‘breaking news’, but today’s announcement from the California ABC is the result of YEARS of efforts from many players. First, we should all applaud, tip the collective cap, and generally be grateful for California Alcoholic Beverage Commision Director Jacob Appelsmith.

Posted in Insights by / November 1st, 2011 / No Comments » Read More

Coverage: Wine Industry Insight

Direct-To-Consumer Database Start-Up Gets $1.3 Million in Funding “The wine industry today is similar to what I saw in the specialty retail catalog industry 30 years ago,” said Pat Connolly, Vintners’ Alliance’s co-founder. COMPANY NEWS RELEASE,  September 6, 2011 SAN FRANCISCO —  Vintners’ Alliance, a

Posted in News by / September 7th, 2011 / No Comments » Read More

Why Funding Matters

Big day for us today, we announced our Series A funding- $1.3M! And we got some love from our favorite trade publications: Wine Industry Insight Wines and Vines Wine Business Daily Venture Beat  Business Wire I know that we’re excited… but that’s more of a

Posted in Insights by / September 7th, 2011 / No Comments » Read More

Series A Round- $1.3M

FOR IMMEDIATE RELEASE   Proprietary Database Maker Vintners’ Alliance Secures $1.3 Million in Funding   Database Technology Helps Wineries Understand Customers’ Purchasing Patterns to Cost Effectively Grow Their Direct Sales SAN FRANCISCO — September 7, 2011 — Vintners’ Alliance, a marketing technology and database provider

Posted in News by / September 4th, 2011 / No Comments » Read More
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